{"id":8819,"date":"2024-09-12T18:06:50","date_gmt":"2024-09-13T00:06:50","guid":{"rendered":"https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/?p=8819"},"modified":"2025-03-06T14:42:51","modified_gmt":"2025-03-06T20:42:51","slug":"homenaje-a-manuel-martin-serrano","status":"publish","type":"post","link":"https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/2024\/09\/12\/homenaje-a-manuel-martin-serrano\/","title":{"rendered":"Homenaje a Manuel Mart\u00edn Serrano"},"content":{"rendered":"\n<a href=\"https:\/\/imgur.com\/ABNUAMU\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ABNUAMUl.jpg\" title=\"source: imgur.com\" \/><\/a>\n\n\n\n<h4 class=\"wp-block-heading\">\u2022 El creador de la Teor\u00eda Social de la Comunicaci\u00f3n anunci\u00f3 nuevo libro<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">El doctor Manuel Mart\u00edn Serrano, creador de la Teor\u00eda Social de la Comunicaci\u00f3n y reconocido investigador ib\u00e9rico, recibi\u00f3 un homenaje por parte de profesores de la Facultad de Estudios Superiores (FES) Acatl\u00e1n y anunci\u00f3 la publicaci\u00f3n de un nuevo libro.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dr. Manuel Mart\u00edn Serrano en la FES Acatl\u00e1n\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KaSADJ4qGKE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Profesor de tiempo completo en la Universidad Complutense de Madrid (UCM), Mart\u00edn Serrano imparti\u00f3, v\u00eda remota, la conferencia magistral <em>Transformaciones de los Referentes de la Comunicaci\u00f3n: de la Iconicidad a la Virtualizaci\u00f3n<\/em>, donde hizo un recuento de la evoluci\u00f3n de los estudios en la materia.<\/p>\n\n\n\n<a href=\"https:\/\/imgur.com\/x0ujesv\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/x0ujesvl.jpg\" title=\"source: imgur.com\" \/><\/a>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la disertaci\u00f3n, el tambi\u00e9n doctor de Estado en Ciencias y Letras Humanas por la Universidad de Estrasburgo present\u00f3 detalles del libro <em>Mirando hacia el futuro, cambios sociohist\u00f3ricos vinculados a la virtualizaci\u00f3n<\/em>, cuyo contenido coordin\u00f3 en compa\u00f1\u00eda de su esposa, la doctora Olivia Velarde Hermida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con dos puntos importantes en la innovaci\u00f3n en materia comunicativa que datan de la d\u00e9cada de los sesenta del siglo XX: la televisi\u00f3n y el cine; en los noventa, el inicio de las redes virtuales, se\u00f1al\u00f3 durante la exposici\u00f3n, parte del <em>Seminario Taller Extracurricular Organizaci\u00f3n, Comunicaci\u00f3n y Cultura<\/em>.<\/p>\n\n\n\n<a href=\"https:\/\/imgur.com\/LI5VvXF\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/LI5VvXFl.jpg\" title=\"source: imgur.com\" \/><\/a>\n\n\n\n<p class=\"wp-block-paragraph\">Mart\u00edn Serrano, autor de la Teor\u00eda Social de la Comunicaci\u00f3n, consider\u00f3 que los estudiantes de dicha disciplina ser\u00e1n los futuros mediadores en el contexto de la inteligencia artificial y deber\u00e1n proponer que los escenarios deseables y los cambios venideros permanezcan compatibles con las leyes de la naturaleza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLos profesores de Teor\u00eda de la Comunicaci\u00f3n estamos formando a los pr\u00f3ximos mediadores, lo cual me parece un desaf\u00edo cient\u00edfico para los docentes, y un privilegio acad\u00e9mico para las generaciones actuales\u201d, enfatiz\u00f3 en la exposici\u00f3n, desde la Facultad de Ciencias de la Informaci\u00f3n de la UCM.<\/p>\n\n\n\n<a href=\"https:\/\/imgur.com\/af1Mu8s\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/af1Mu8sl.jpg\" title=\"source: imgur.com\" \/><\/a>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el homenaje, el doctor Rafael Serrano Partida comparti\u00f3 detalles y vivencias como disc\u00edpulo de Mart\u00edn Serrano en la UCM, quien, como profesor, se mostr\u00f3 distante, fr\u00edo, pero la \u201cdramaturgia institucional escond\u00eda un esp\u00edritu andaluz, alegre, solidario y lleno de bonhom\u00eda\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las instancias acad\u00e9micas tardaron m\u00e1s de 20 a\u00f1os en aceptar el modelo de Mart\u00edn Serrano, incluso actualmente hay algunos que lo desde\u00f1an e ignoran, pero su obra ocupa un lugar destacado, \u201cpues se trata de un faro de luz en estos tiempos tempestuosos, chismosos y grises\u201d, enfatiz\u00f3 el especialista Serrano Partida.<\/p>\n\n\n\n<a href=\"https:\/\/imgur.com\/Yyz6Dvp\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Yyz6Dvpl.jpg\" title=\"source: imgur.com\" \/><\/a>\n\n\n\n<p class=\"wp-block-paragraph\">Velarde Hermida estuvo presente en la Sala de Congresos de la Unidad de Investigaci\u00f3n Multidisciplinaria II, recibi\u00f3 el reconocimiento y agradeci\u00f3 que la FES Acatl\u00e1n siga de cerca el trabajo de su esposo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acto moderado por el maestro Jorge P\u00e9rez G\u00f3mez, docente del campus, y amenizado por el Coro de Acad\u00e9micos y Acad\u00e9micas de la Facultad de M\u00fasica, que enton\u00f3 el himno <em>Gaudeamus igitur<\/em>.<\/p>\n\n\n\n<a href=\"https:\/\/imgur.com\/9rCiwGr\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/9rCiwGrl.jpg\" title=\"source: imgur.com\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 El creador de la Teor\u00eda Social de la Comunicaci\u00f3n anunci\u00f3 nuevo libro El doctor Manuel Mart\u00edn Serrano, creador de la Teor\u00eda Social de la Comunicaci\u00f3n y reconocido investigador ib\u00e9rico, recibi\u00f3 un homenaje por parte de profesores de la Facultad de Estudios Superiores (FES) Acatl\u00e1n y anunci\u00f3 la publicaci\u00f3n de un nuevo libro.<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-8819","post","type-post","status-publish","format-standard","hentry","category-boletines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Homenaje a Manuel Mart\u00edn Serrano - NotiFES Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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