{"id":11346,"date":"2025-10-13T18:36:19","date_gmt":"2025-10-14T00:36:19","guid":{"rendered":"https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/?p=11346"},"modified":"2025-10-13T18:36:21","modified_gmt":"2025-10-14T00:36:21","slug":"para-pensar-el-diseno-grafico","status":"publish","type":"post","link":"https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/2025\/10\/13\/para-pensar-el-diseno-grafico\/","title":{"rendered":"Para pensar el dise\u00f1o gr\u00e1fico"},"content":{"rendered":"\n<a href=\"https:\/\/imgur.com\/wYmkXpI\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/wYmkXpIl.jpg\" title=\"source: imgur.com\" \/><\/a>\n\n\n\n<h4 class=\"wp-block-heading\">\u2022 Presentan libro que incluye diferentes perspectivas de an\u00e1lisis<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">El dise\u00f1o se crea, tambi\u00e9n se piensa, incluso cuestiona e interpreta. Bajo dicha premisa naci\u00f3 <em>El horizonte te\u00f3rico del dise\u00f1o. Cinco miradas desde la hermen\u00e9utica, la semi\u00f3tica y la sociolog\u00eda<\/em>, libro que re\u00fane las voces de especialistas empe\u00f1ados en mirar la disciplina m\u00e1s all\u00e1 de la forma y el color, para entender la forma en que el lenguaje dialoga con la filosof\u00eda, la sociedad y el sentido humano de crear.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">El volumen re\u00fane ensayos de autoras y autores de distintas \u00e1reas del conocimiento, coordinado por la doctora Claudia Mosqueda G\u00f3mez y la maestra Esther Ram\u00edrez Hern\u00e1ndez, quienes tambi\u00e9n participaron como autoras junto con la maestra Marisela Montes de Oca Tlalpan, el doctor Fernando Zamora \u00c1guila y la doctora Dora Elvira Garc\u00eda Gonz\u00e1lez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mosqueda G\u00f3mez, profesora e investigadora de la Facultad de Artes y Dise\u00f1o (FAD) de la UNAM, subray\u00f3 que el libro busca \u201crefrescar la mirada sobre las formas en que se ha pensado el dise\u00f1o\u201d, pues \u2014dijo\u2014 \u201clos dise\u00f1adores teorizan poco sobre su propia pr\u00e1ctica\u201d. Explic\u00f3 que el origen del texto radica en la necesidad de profundizar en la comprensi\u00f3n del dise\u00f1o desde perspectivas que trascienden lo t\u00e9cnico: \u201cQuer\u00edamos dar un giro epistemol\u00f3gico, ver al dise\u00f1o no solo desde la ret\u00f3rica o la semi\u00f3tica, sino desde la hermen\u00e9utica, la sociolog\u00eda y la filosof\u00eda; como disciplina viva que se piensa a s\u00ed misma\u201d.<\/p>\n\n\n\n<a href=\"https:\/\/imgur.com\/6WA8Tyr\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/6WA8Tyrl.jpg\" title=\"source: imgur.com\" \/><\/a>\n\n\n\n<p class=\"wp-block-paragraph\">Ram\u00edrez Hern\u00e1ndez agradeci\u00f3 a quienes colaboraron en la edici\u00f3n de la publicaci\u00f3n digital disponible en la plataforma de Libros UNAM y record\u00f3 que el proyecto lo crearon hace m\u00e1s de una d\u00e9cada con la intenci\u00f3n de ofrecer a los estudiantes materiales te\u00f3ricos contextualizados: \u201cCuando impart\u00eda clases de semi\u00f3tica, siempre sent\u00eda la falta de textos que hablaran de nuestras propias preocupaciones. Este libro surge de esa necesidad: generar conocimiento desde nuestro entorno y con nuestras problem\u00e1ticas\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zamora \u00c1guila, licenciado en Letras Modernas y doctor en Filosof\u00eda por la Universidad Nacional Aut\u00f3noma de M\u00e9xico (UNAM), explic\u00f3 que el texto <em>Poemas y laberintos<\/em> plantea la reflexi\u00f3n \u00e9tica sobre el sentido del dise\u00f1o. \u201cDistingo entre el significado y el sentido \u2014dijo\u2014. El significado se refiere a los mensajes; el sentido, a la finalidad. As\u00ed, un dise\u00f1o no solo debe comunicar algo, sino orientarnos en el mundo\u201d.<\/p>\n\n\n\n<a href=\"https:\/\/imgur.com\/l2OkvjS\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/l2OkvjSl.jpg\" title=\"source: imgur.com\" \/><\/a>\n\n\n\n<p class=\"wp-block-paragraph\">El tambi\u00e9n autor de <em>Filosof\u00eda de la imagen<\/em> destac\u00f3 la importancia de la hermen\u00e9utica como m\u00e9todo interpretativo: \u201cComprender una obra implica una relaci\u00f3n activa con aquello que interpretamos. A trav\u00e9s de las im\u00e1genes y los objetos, comprendemos tambi\u00e9n a quienes los crean y a la sociedad que los produce\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Montes de Oca Tlalpan, soci\u00f3loga y docente en la FAD, present\u00f3 su ensayo <em>El dise\u00f1o en los procesos sociales<\/em>, donde analiza c\u00f3mo esta disciplina ha reflejado los cambios econ\u00f3micos y culturales del \u00faltimo siglo. \u201cEl dise\u00f1o vanguardista del periodo de entreguerras ten\u00eda un car\u00e1cter social; buscaba acercar los productos a las grandes poblaciones. Ahora, en la era posindustrial, el reto es distinto, pero la relaci\u00f3n entre dise\u00f1o y sociedad sigue siendo inseparable\u201d, se\u00f1al\u00f3.<\/p>\n\n\n\n<a href=\"https:\/\/imgur.com\/1kcFuKi\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/1kcFuKil.jpg\" title=\"source: imgur.com\" \/><\/a>\n\n\n\n<p class=\"wp-block-paragraph\">Las autoras coincidieron en se\u00f1alar que <em>El horizonte te\u00f3rico del dise\u00f1o<\/em> es un esfuerzo por abrir nuevos caminos para pensar y ense\u00f1ar la disciplina. M\u00e1s que manual, como invitaci\u00f3n para mirar el dise\u00f1o con profundidad, reconocerlo como pr\u00e1ctica que interpreta y transforma el mundo.<\/p>\n\n\n<div class=\"wp-block-site-logo\"><a href=\"https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"20\" src=\"https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/files\/2025\/01\/Logotipo-50-Aniversario-color.png\" class=\"custom-logo\" alt=\"NotiFES Digital\" srcset=\"https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/files\/2025\/01\/Logotipo-50-Aniversario-color.png 4500w, https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/files\/2025\/01\/Logotipo-50-Aniversario-color-1060x800.png 1060w, https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/files\/2025\/01\/Logotipo-50-Aniversario-color-150x113.png 150w, https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/files\/2025\/01\/Logotipo-50-Aniversario-color-768x580.png 768w, https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/files\/2025\/01\/Logotipo-50-Aniversario-color-1536x1160.png 1536w, https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/files\/2025\/01\/Logotipo-50-Aniversario-color-2048x1546.png 2048w\" sizes=\"auto, (max-width: 27px) 100vw, 27px\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u2022 Presentan libro que incluye diferentes perspectivas de an\u00e1lisis El dise\u00f1o se crea, tambi\u00e9n se piensa, incluso cuestiona e interpreta. Bajo dicha premisa naci\u00f3 El horizonte te\u00f3rico del dise\u00f1o. Cinco miradas desde la hermen\u00e9utica, la semi\u00f3tica y la sociolog\u00eda, libro que re\u00fane las voces de especialistas empe\u00f1ados en mirar la disciplina m\u00e1s all\u00e1 de la [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-11346","post","type-post","status-publish","format-standard","hentry","category-boletines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Para pensar el dise\u00f1o gr\u00e1fico - NotiFES Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.acatlan.unam.mx\/saladeprensa\/2025\/10\/13\/para-pensar-el-diseno-grafico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Para pensar el dise\u00f1o gr\u00e1fico - NotiFES Digital\" \/>\n<meta property=\"og:description\" content=\"\u2022 Presentan libro que incluye diferentes perspectivas de an\u00e1lisis El dise\u00f1o se crea, tambi\u00e9n se piensa, incluso cuestiona e interpreta. 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