{"version":"1.0","provider_name":"CEImx","provider_url":"https:\/\/blogs.acatlan.unam.mx\/CEImx","author_name":"CEImx","author_url":"https:\/\/blogs.acatlan.unam.mx\/CEImx\/author\/ceiejecentral\/","title":"El Momento Cero de la Verdad (ZMOT) - CEImx","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"EaL3R1YmeS\"><a href=\"https:\/\/blogs.acatlan.unam.mx\/CEImx\/2017\/08\/29\/zmot\/\">El Momento Cero de la Verdad (ZMOT)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blogs.acatlan.unam.mx\/CEImx\/2017\/08\/29\/zmot\/embed\/#?secret=EaL3R1YmeS\" width=\"600\" height=\"338\" title=\"\u00abEl Momento Cero de la Verdad (ZMOT)\u00bb \u2014 CEImx\" data-secret=\"EaL3R1YmeS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Por: Lic. Arturo Ulises Rocha Paz Sin importar cu\u00e1les sean, existen est\u00edmulos que tienen como consecuencia un deseo de compra en los consumidores finales.\u00a0 Aqu\u00ed, es donde tiene lugar el Momento Cero de la Verdad (ZMOT, por sus siglas en ingl\u00e9s), cuando los usuarios de los productos y\/o servicios hacen una b\u00fasqueda previa sobre eso [&hellip;]","thumbnail_url":"http:\/\/blogs.acatlan.unam.mx\/CEImx\/files\/2017\/08\/ZMOT.png"}